Head of Marketing, Creative Director, Creative Producer

VAYSBORD

Head of Marketing, Creative Director, Creative Producer

AZUKI

Head of Brand and Creative

Sisters — campaign film.

AZUKI

Head of Brand and Creative

Twin Tigers Jacket — phygital drop.

AZUKI

Head of Brand and Creative

Proof of Skate — Golden Skateboards × AMBUSH.

Maxim Bashkaev Vaysbord

Head of Marketing, Creative Director, Creative Producer

Works intersection of entertainment, technology, partnerships, and revenue

SHOWstudio Fashion Film Award winner — jury: Nick Knight.
12+ years at scale: PUMA Select (€850M era, PUMA × FENTY), AZUKI ($120M+ BEANZ launch), COTI (ECB, Coinbase).
Founder of Outlaw — Teen Vogue's global designers to know.
CNN · Business of Fashion · Vogue · i-D · Hypebeast · SHOWstudio

Full bio vaysbord@gmail.com

Maxim Bashkaev Vaysbord

Head of Marketing, Creative Director, Creative Producer

Works intersection of entertainment, technology, partnerships, and revenue

New York, NY · vaysbord@gmail.com · linkedin

Maxim Bashkaev Vaysbord is a marketing executive, producer and creative director.

SHOWstudio Fashion Film Award winner (Nick Knight). Official selection at LA, Chicago, and Milano fashion film festivals.

12+ years building brand-defining work at scale — Creative Director on PUMA Select's Premium Collaborations Division (€850M era, including PUMA × FENTY with Rihanna), AZUKI as Head of Brand & Creative ($120M+ BEANZ launch, Elementals sold out in 15 min for $38M), COTI Group institutional partnerships with the European Central Bank and Coinbase.

Founder of Outlaw — one of the biggest fashion brands to emerge from the CIS, named to Teen Vogue's list of new global designers to know.

Collaborated with: SKEPTA, A$AP Nast, Kelela, Sarah Jessica Parker, Sevdaliza, Usain Bolt, Michael Porter Jr, RZA, Wu-Tang Clan, Verbal, Yoon Ahn.

Produced shows and campaigns in Paris, Milano, London, Cape Town, Jakarta, Berlin, Moscow, Los Angeles, New York, Singapore, Penang, Shanghai, Tokyo.

Coverage in CNN, Business of Fashion, GQ, i-D, Highsnobiety, Hypebeast, Vogue, GRAZIA, Elle, L'Officiel, SHOWstudio.