Maxim Bashkaev Vaysbord is a marketing executive, producer and creative director.

SHOWstudio Fashion Film Award winner, judged by Nick Knight. Official selection at the Los Angeles, Chicago and Milan fashion film festivals.

Thirteen years building brand-defining work at scale — Creative Director on PUMA Select's Premium Collaborations Division in its €850M era, including PUMA × FENTY with Rihanna; Head of Marketing and Creative Director at Azuki ($120M+ BEANZ launch, Elementals sold out in 15 minutes for $38M); Head of Marketing at COTI Group, building partnerships with AC Milan, Bandai Namco, Mattel and DraftKings.

Founder of Outlaw, one of the biggest fashion brands to come out of the CIS, named by Teen Vogue to its list of new global designers to know. Now runs Vaysbord Studios, an AI-first marketing and creative agency, working with Pacifico, Modelo, On, Yonex, Under Armour and Chobani.

Collaborated with SKEPTA, A$AP Nast, Kelela, Sarah Jessica Parker, Sevdaliza, Michael Porter Jr, RZA, Wu-Tang Clan, VERBAL and Yoon Ahn.

Produced shows and campaigns in Paris, Milan, London, Cape Town, Jakarta, Berlin, Moscow, Los Angeles, New York, Singapore, Penang, Shanghai and Tokyo.

Coverage in CNN, Business of Fashion, GQ, i-D, Highsnobiety, Hypebeast, Vogue, GRAZIA, Elle, L'Officiel and SHOWstudio.