Vaysbord — the character

VAYSBORD

Head of Marketing & Creative Director

AZUKI
Head of Marketing
Sisters · Twin Tigers · Proof of Skate · Red Bull Racing

Brands and Partners

PROJECTS

21 projects
PUMA
Creative Director
Collection "Freedom" — designed, produced and directed by Maxim for global PUMA × Outlaw campaign. Shot in Siberia, Baikal Lake.
PUMA
Creative Director / Puma Select
PUMA Russia × Turkey — Run the Streets.
AMBUSH®
Creative direction for AZUKI × AMBUSH
Beats by Dre
First brand ambassador for Beats by Dre in Eastern Europe
“…and together we are the founders of Outlaw.”
SPORT.FUN
Head of Brand Marketing
Original film by Max Vaysbord.
OUTLAW
CEO, Founder
SHOWstudio film by Nick Knight + Outlaw collabs.
Maxim Vaysbord portrait

Maxim Vaysbord

Founder · Marketing & Creative Director

15+ years across consumer, tech startups, entertainment and sport. Pioneer of AI in content production.

Ex-executive at Azuki and PUMA. Founder of Outlaw — one of the biggest fashion brands to emerge from the CIS. Today, fractional CMO and advisor to several startups.

Selected work

Projects for Coinbase, Sui Foundation, AMBUSH, Solana Foundation, ApeCoin, AC Milan, Beats by Dre, PUMA, Greenpeace, Martini, Farfetch, SHOWstudio, Daily Paper, Vogue, Camera Moda, i-D, Star Wars, RED, F-1, BMW Group, Porsche, Bourbon Bulleit and British American Tobacco.

Recognition

Winner of the SHOWstudio fashion film award by Nick Knight. Selected at the Los Angeles, Chicago and Milano fashion film festivals.

Collaborated with

SKEPTA, A$AP Nast, Kelela, Sarah Jessica Parker, Sevdaliza, Usain Bolt, Michael Porter Jr, RZA, Wu-Tang Clan, Verbal, Yoon Ahn, and others.

Shot in

Paris, Milano, London, Cape Town, Jakarta, Berlin, Moscow, Los Angeles, New York, Singapore, Penang, Shanghai, Tokyo.

Press

Covered by CNN, Esquire, Business of Fashion, GQ, i-D, Vice, Highsnobiety, Hypebeast, Vogue, GRAZIA, Elle, L’Officiel, Buro, Fashionista, and the Calvert Journal.

Speaker

Blockchain CoinAgenda Conference, CIS Fashion Summit, Garage Museum, UNAM, University of Chicago, and more.

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