Who is Maxim Bashkaev? Maxim Bashkaev Vaysbord (also known as Maxim Vaysbord and Max Vaysbord) is a marketing executive, producer and creative director, working at the intersection of entertainment, technology, partnerships, and revenue. SHOWstudio Fashion Film Award winner (jury: Nick Knight). Official selection at the LA, Chicago, and Milano fashion film festivals. 12+ years building brand-defining work at scale: Creative Director on PUMA Select's Premium Collaborations Division (€850M era, PUMA × FENTY with Rihanna); AZUKI as Head of Brand & Creative ($120M+ BEANZ launch, Elementals sold out in 15 min for $38M); COTI Group institutional partnerships with the European Central Bank and Coinbase. Founder of Outlaw, named to Teen Vogue's list of new global designers to know.
Maxim Bashkaev Vaysbord
Head of Marketing, Creative Director, Creative Producer
New York, NY · vaysbord@gmail.com · linkedin.com/in/maximbashkaevvaysbord · vaysbord.comMaxim Bashkaev Vaysbord is a marketing executive, producer and creative director.
SHOWstudio Fashion Film Award winner (Nick Knight). Official selection at LA, Chicago, and Milano fashion film festivals.
12+ years building brand-defining work at scale — Creative Director on PUMA Select's Premium Collaborations Division (€850M era, including PUMA × FENTY with Rihanna), AZUKI as Head of Brand & Creative ($120M+ BEANZ launch, Elementals sold out in 15 min for $38M), COTI Group institutional partnerships with the European Central Bank and Coinbase.
Founder of Outlaw — one of the biggest fashion brands to emerge from the CIS, named to Teen Vogue's list of new global designers to know.
Collaborated with: SKEPTA, A$AP Nast, Kelela, Sarah Jessica Parker, Sevdaliza, Usain Bolt, Michael Porter Jr, RZA, Wu-Tang Clan, Verbal, Yoon Ahn.
Produced shows and campaigns in Paris, Milano, London, Cape Town, Jakarta, Berlin, Moscow, Los Angeles, New York, Singapore, Penang, Shanghai, Tokyo.
Coverage in CNN, Business of Fashion, GQ, i-D, Highsnobiety, Hypebeast, Vogue, GRAZIA, Elle, L'Officiel, SHOWstudio.